SKIMS and Team USA Collaboration Launches Ahead of Paris 2024 Olympics
Featuring some of the most iconic models and athletes.
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SKIMS has launched its official collection in partnership with Team USA, just in time for the upcoming Paris 2024 Olympics. This exciting release includes a diverse array of styles, ranging from the brand’s signature cotton ribbed tanks and tees to innovative new offerings like adaptive pyjamas and swimwear. As expected from Kim Kardashian's brand, the campaign features some of the most iconic models and athletes.
This collection marks the third collaboration between SKIMS and Team USA, and it stands out as the most inclusive to date. The new campaign stars an impressive lineup of Olympic and Paralympic athletes, including gymnast Sunisa Lee, sprinters Fred Kerley and Gabby Thomas, dual-team sprinter and soccer midfielder Nick Mayhugh, and swimmers Jessica Long and Caeleb Dressel. This collaboration with SKIMS will see them outfitted in stylish, functional apparel designed to meet their unique needs.
"Our shared mission of empowering everybody really shines through in the collaboration this year with the addition of our men's styles to reinventing our adaptive intimates,” said Kardashian in a statement. “The athletes in our campaign look incredible in the collection, and I can’t wait to cheer them on this summer in SKIMS.”
The partnership between SKIMS and Team USA began with "off-duty" womenswear collections at the Tokyo Summer Olympics in 2021 and continued with the Beijing Winter Olympics in 2022. This latest collection is the first to include menswear, reflecting the brand's response to growing demand from male athletes over the past two Games.
The new collection features patriotic printed underwear, T-shirts, swimsuits, loungewear, and updated adaptive pieces designed specifically for athletes with disabilities. This inclusion of adaptive apparel underscores SKIMS's commitment to accessibility and functionality for all athletes.
SKIMS’s collaboration with Team USA is part of a broader strategy that integrates professional sports into the brand’s identity. This is further exemplified by their multiyear partnership as the "official underwear" of the NBA and WNBA. By aligning with prominent sports organisations and events, SKIMS continues to reinforce its commitment to inclusivity, innovation, and style.
As the world prepares for the Paris 2024 Olympics, the new SKIMS collection promises to provide athletes with both comfort and style, ensuring they can perform at their best while representing their country. Explore the collection here.
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