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The rumours have been laid to rest: Matthieu Blazy, known for his innovative approach to fashion, has been appointed as the new creative director of Chanel. This announcement marks a pivotal moment for the French luxury powerhouse as it ushers in a new era under Blazy's vision.
Blazy, a Paris-born designer with a career spanning over 15 years, brings extensive experience from some of the most respected names in fashion. After graduating from La Cambre in Brussels, he worked with Raf Simons, Maison Margiela, and Phoebe Philo at Céline before taking on leadership roles at Calvin Klein and, most recently, Bottega Veneta. His tenure at Bottega Veneta solidified his reputation for melding craftsmanship with cultural relevance, delivering acclaimed collections and reinvigorating the brand's creative direction​.
At Chanel, Blazy will oversee a staggering ten collections annually, including haute couture, ready-to-wear, and the celebrated Métiers d'Art. His appointment follows Chanel's record-breaking revenue in 2023, positioning him to shape the future of one of the world's most iconic fashion houses. Blazy has expressed his excitement for the role, stating his ambition to honor Chanel's legacy while exploring fresh, innovative directions​.
This leadership change also coincides with Louise Trotter’s appointment at Bottega Veneta, adding to a wave of significant creative shifts in the luxury fashion landscape. As 2025 approaches, the industry eagerly anticipates Blazy’s debut collection for Chanel, which promises to redefine modern luxury while paying homage to the house's storied heritage.
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