Jacquemus Opens First US Store in New York’s SoHo District
Bringing the full Jacquemus collection to New York
This is a free article. You can sign up for ATOM* and receive more free articles to your inbox, plus more to come in future. Thanks in advance!
French contemporary fashion label Jacquemus has officially opened its first US store in the heart of New York City. Situated in the vibrant SoHo district, the new boutique marks a significant milestone for the brand, which has rapidly gained a global following since its inception. This store provides American customers with an opportunity to experience the complete "curated vision" of founder and creative director, Simon Porte Jacquemus.
Construction for the highly anticipated New York boutique began in November 2023. Now, with its doors open, the store offers a physical space where Jacquemus enthusiasts can engage directly with the brand’s unique aesthetic - defined by minimalist designs, bold proportions, and playful elements. The decision to open in Manhattan’s SoHo, a hub for high-end fashion and art, underscores the label’s intention to immerse itself in New York’s thriving cultural and fashion scenes.
The Jacquemus Experience in New York
The opening of this boutique comes as part of Jacquemus’ strategic expansion into the American market, reflecting the brand's increasing popularity outside of Europe. While Jacquemus products have been available to US customers through online platforms and select retailers, this physical store offers a more immersive experience. Customers can expect a thoughtfully designed space that mirrors the brand’s signature blend of Provencal charm and contemporary style.
By bringing the full Jacquemus collection to New York, including ready-to-wear pieces, accessories, and exclusive items, the boutique allows American shoppers to engage with the brand on a deeper level. The layout and design of the store are said to reflect Simon Porte Jacquemus’ personal vision, offering a seamless blend of fashion and art—a hallmark of the brand's approach to retail.
Why New York?
For Jacquemus, the decision to open the brand’s first US store in New York was a natural progression. New York City, particularly SoHo, is known for its influential role in global fashion, and it serves as a key destination for luxury brands seeking to connect with both American consumers and international shoppers. The new boutique represents Jacquemus’ commitment to expanding its presence in the North American market while maintaining the unique identity that has made the brand a global sensation.
As Jacquemus continues to grow, this New York store is expected to become a key destination for fashion lovers seeking the brand’s avant-garde designs and distinctive aesthetic. Whether it’s through the vibrant pieces that draw from Simon Porte Jacquemus’ southern French roots or the innovative store layout, the New York boutique is poised to capture the attention of style enthusiasts and industry insiders alike.
With its first US store now open, Jacquemus solidifies its position as a major player in the international fashion world—blending Parisian flair with New York City’s dynamic energy. This latest expansion sets the stage for further growth, signalling exciting things to come from the French label.
Discover Jacquemus in SoHo and explore the world of Simon Porte Jacquemus at “The New York Boutique,” now welcoming customers to experience the best of French contemporary fashion right in the heart of Manhattan.
Thanks for reading ATOM*. You can sign up for ATOM* and receive more free articles to your inbox, plus more to come in future. Thanks in advance!
Disclaimer: None of the content provided by ATOM* should be considered advice. The thoughts and ideas presented are personal opinions and are for entertainment purposes only. The ideas presented here are our opinions at the date of writing and may change in the future.